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Skills
+ Writing & Editing: Writing everything from press releases to Web copy to magazine features. Editing using Associated Press style, MLA and company-specific style manuals.
+ Web: Creating pages using HTML, CSS and basic JavaScript; manipulating WordPress templates; working in major blogging platforms (WordPress, Blogger, TypePad); utilizing social media (Facebook, Twitter, MySpace, Friendfeed), associated programs (TweetDeck, Twhirl, Seesmic) and listening tools (SocialMention, Radian6); designing messages that render properly across major e-mail platforms; maintaining multiple e-mail databases (Lyris EmailLabs); etc.
+ Software: Microsoft Office Suite; Adobe Photoshop, ImageReady, InDesign, Acrobat Pro, Pagemaker; Macromedia Dreamweaver, Fireworks; content management systems
Professional Experience
Ducks Unlimited, National Headquarters (Memphis, TN):
January 2007 – present
Web Content Coordinator: October 2008 – present
+ Web Design: Creating pages using HTML/CSS and in-house content management system. Optimizing pages for search engines and cross-browser compatibility. Designing graphics and manipulating photos in Photoshop.
+ E-mail Marketing: Taking fundraising e-mails and e-newsletters through the creation, proofing, sending and analyzing processes. Designing e-mails using HTML/CSS in Dreamweaver. Optimizing e-mails for proper rendering across e-mail clients. Writing and editing e-mail content. Maintaining multiple e-mail lists and campaigns within Lyris EmailLabs. Analyzing and presenting e-mail statistics. Responsible for monthly national e-newsletter and weekly public policy e-newsletter.
+ Writing & Editing: Writing articles and other content for the Web. Using AP Style to edit press releases. Writing for social media platforms.
+ Social Media: Helping launch DU’s social media program. Establishing DU’s presence on Twitter and YouTube. Maintaining DU’s MySpace page. Developing a Facebook fan page and nonprofit Cause. Utilizing listening tools to increase social media effectiveness. Attended Social South (Birmingham, AL, August 2009) and Social Camp Memphis (Memphis, TN, March 2009) to learn more about social media from other professionals in the field.
+ Analytics: Analyzing and presenting Web traffic statistics using Google Analytics.
+ Webmaster Duties: Reading and answering e-mails from DU members. Acting in a customer service role, troubleshooting issues with the DU Web site and walking users through technical issues with their computers. Moderating comments and other user-submitted content.
+ Download PDF version for more professional experience +
Education
Washtenaw Community College (Ann Arbor, MI): 2007
Vocational enrichment: Web Design Fundamentals (for Ducks Unlimited)
Michigan State University (East Lansing, MI): 2002 – 2006
Bachelor of Arts, Journalism
+ Concentrations: Magazine writing and copy editing
+ Honors graduate
References
Available upon request.
